Etisalat Misr and Cisco Sign MoU to Collaborate on Go-to-Market Strategy

 Etisalat Joins Forces with Cisco to Deliver Enhanced Customer Benefits and Satisfaction

Cisco announced today that it has signed a Memorandum of Understanding (MoU) with Etisalat Misr, a leading telecom operator in Egypt licensed to provide mobile telecommunication services and all related services. The two companies will cooperate in the creation of a go-to-market strategy for Etisalat’s business-to-business (B2B) customers focused on delivering integrated, value-added custom services, Enterprise managed services for Network, Security, Voice, Video Collaboration and technology solutions that utilize Etisalat Misr’s network.

As part of the agreement, Cisco and Etisalat Misr have agreed to pool resources and expertise to create, market and sell a wide portfolio of managed and enterprise services that will help Etisalat Misr serve its growing customers’ needs, thereby enabling them to deliver enhanced customer benefit and satisfaction.

Cisco will also provide guidance and support for assessing different network design options for Etisalat Misr’s networks, projects and initiatives.

Eng. Saeed AlHamli, CEO, Etisalat Misr

“As a leading provider of integrated communications services in Egypt, Etisalat Misr continuously strives to maintain its leadership position in terms of introduction of latest solutions to meet the needs of its customers. Our strategic collaboration with Cisco will continue to ensure that we are able to provide our customers with a wide selection of customized enterprise solutions with best in-class service . Cisco’s technology solutions will also help us continue to deliver the state-of-the-art network infrastructure that will enable us to cater the increasing customer needs as a direct result of tremendous growth in fixed and mobile broadband bandwidth and ICT solutions.”

David Meads, vice president, Cisco, Africa.

“We are delighted and honored that Etisalat Misr has chosen to collaborate with Cisco to identify new ICT opportunities. Cisco is at a very exciting, pivotal place being at forefront of Internet of Everything (IoE), an era where the Internet has the potential to dramatically improve the lives of everyone on our planet. The business value to be gained through the Internet of Everything is presenting a new level of opportunity for technology growth and innovation and over the next few years, one of the major opportunities will be for companies to evolve their organizations to thrive in the new environment. Etisalat Misr is already at the forefront of delivering change in Egypt by continuing to innovate and transform their business to meet the demands of their customers.”

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