Haier Group Corporation (www.haier.com), the world’s number one major home appliances brand, announced today the appointment of International Business Systems (IBS) (www.ibs.com.eg), as its authorized distributor in Egypt. The new partnership enables Haier to offer its extensive home appliance and consumer electronics products for the first time to the Egyptian market.
Recently, Euromonitor International has ranked Haier as the number one major home appliance brand in the world, marking the third consecutive year in a row the company has achieved this ranking.
IBS will extend Haier’s local presence in addition to actively promoting Haier’s award winning product lines. As the exclusive distributor, IBS will be responsible for developing an extensive dealer network and channel partnerships. IBS is considered one of the foremost distributors in Egypt, representing some of the world’s biggest computer and consumer electronics brands.
The appointment is also seen as Haier’s confidence and commitment in the Egyptian market, one of the largest consumer markets in the region. Mr. Hu Jianhua, Sales and Marketing Director, Africa and Middle East, Haier noted, “Haier’s new partnership allows us to establish a strong local presence in the Egyptian market, and complements our expansion in the Middle East. We consider the Egyptian market to have tremendous potential and IBS will enable Haier to reach out to new customers as well as support one of the fastest growing consumer markets in the region.”
Mr. Mamdouh El Baz, CEO, IBS commented by saying, “We’re extremely proud to be partnering with the world’s number one major home appliances brand. With strategic distribution channels throughout Egypt, IBS is confident our partnership will result in strong brand awareness and sales activity for Haier’s products. We look forward to a long and mutually beneficial relationship.”
Haier offers Egyptian consumers a range of innovative products including home appliances as well as its complete line of LED and LCD televisions. This features Haier’s award winning Core Series LED line with its unique sound bars; boosting audio performance to enhance the home theater experience.
Haier is committed to providing new solutions to its customers through innovative products designed to meet their wide ranging needs due to the confidence in Haier’s product quality.