Huawei hopes to take a Bite out of Apple’s Smartwatch Push

China’s Huawei Technologies Co. added its name to an increasingly crowded field of smartwatch makers, just weeks ahead of Apple Inc.’s rumored entry into the market.

The company says it plans to stand out by making watches that actually look like watches, not like gadgets.

In a presentation Sunday, Richard Yu, the head of Huawei’s consumer division, offered unflattering reviews of the existing smartwatches from Samsung Electronics Co. 005930, +4.86% , LG Electronics Inc. 066570, -2.10% and the upcoming Apple Watch. A corporate video shown at the Huawei event put it simply: “First of all, it has to look like a watch because a watch is a watch.”

Mr. Yu shrugged off any concerns about the Apple Watch, noting that both Huawei and Apple AAPL, +0.12% were jumping into the race at about the same time. “For the smartwatch, Apple is also just in the beginning,” he said. “We think we can do better.”

Source: MarketWatch