Whirlpool launches its new W Collection in Egypt

Whirlpool, the world’s leading major home appliances manufacturer, has launched its premium W Collection in Egypt.

This launch underscored the significance of Egypt as a key MEA market, and celebrates Whirlpool’s entry into the Egyptian premium appliance segment, with its new Iconic W Collection appliances.

Strengthening its ongoing partnership with MTI, a leading distributor in the country, Whirlpool expands its product offering in Egypt to include Built In Ovens, Microwaves and Cooktops from the signature W Collection.

Designed to match today’s lifestyles, this new suite of premium appliances brings together the most advanced technology and leading-edge design to deliver impressive and effortless performance in everyday lives.

Mohamad El Yassir, Regional Managing Director of MEA, Whirlpool Corporation said, “We recognize the importance of the Egyptian market and are proud to bring to Egypt our distinctive W Collection, which has already received international recognition for its exceptional design and performance.”

Commenting on the launch, Mr. Ashraf Omran, Managing Director and CEO of MTI Holding said, “It has been a great pleasure for myself as well as our whole team to embark upon yet another milestone with Whirlpool Corporation.”

He also added “For MTI, partnership with Whirlpool is of strategic nature and as it is evident from recent developments that both MTI & Whirlpool see great potential in Egyptian Market. We have made significant progress in our Industrial platform and together we are striving to bring State-of-the-Art Futuristic lifestyle technologies for our customers.