YouTube to launch first official shopping channel in South Korea

YouTube announced on Wednesday the launch of its first official shopping channel in South Korea on June 30. According to Reuters, the Alphabet-owned company is currently focusing on becoming more “shoppable.”

The new shopping channel will start as a 90-day project and will launch in Korean language. It will also start by livestreaming shopping content from around 30 brands.

A YouTube spokesperson said “We may experiment with a variety of YouTube Shopping features from time to time.”