PwC sees deeper Egypt-UK business ties as reforms drive investment interest
Professional services firm PwC expects economic and business ties between Egypt and the United Kingdom to deepen as Egypt advances reforms and seeks to attract greater foreign investment, a senior PwC executive said on Wednesday.
Speaking during the British Egyptian Business Association’s (BEBA) business mission to the United Kingdom, held under the theme “Egypt Forward: Investment Opportunities & Sustainable Economic Reform”, Marco Amitrano, Alliance Senior Partner at PwC UK and Middle East, said Egypt remains a strategic market for the firm and an important partner for long-term growth.
Partnerships are not built only in periods of success, but through working together to solve complex challenges and deliver transformational projects, Amitrano said during opening remarks at the event.
He said some of PwC’s most significant work involves helping clients address issues for which there are no established precedents, adding that the firm’s engagement with Egypt reflects a shared commitment to innovation, transformation, and sustainable economic development.
Amitrano reaffirmed PwC’s commitment to supporting Egypt’s economic growth, saying the relationship between the UK and Egypt has strengthened in recent years and is expected to expand further as businesses pursue new opportunities across sectors.
The BEBA mission brought together senior Egyptian government officials, business leaders, investors, and industry representatives to promote investment opportunities in Egypt and highlight the country’s ongoing economic reform programme.
The event featured a series of meetings, panel discussions, and networking sessions aimed at strengthening commercial ties between Egypt and the United Kingdom, while encouraging new investment partnerships in key sectors of the economy.
The mission comes as Egypt seeks to attract more foreign direct investment and deepen economic cooperation with international partners as part of broader efforts to support growth, boost private-sector participation, and enhance competitiveness.
Attribution: Amwal Al Ghad English