Israel invests $2.6 million to allure Russian tourists scared to travel to Egypt or Turkey

Tourism is about safety. What may the loss for Egypt and Turkey, could be the gain for Israel. Israel is investing US$2.6 million  to make sure.

The tourism industry Sharm El-Sheikh, Egypt is on the verge of collapse. Russians are no longer traveling to this popular resort town after the downing of a Russian passenger jet. A new political crisis is having Russian tour operators cancel Turkey out of their program.

The Israel Tourism Ministry is seeing an opportunity for the Jewish state. The country is backing this opportunity with investing heavily to say “Shalom” to Russian tourists.

Israel wants to create an alternative for Russian visitors after Egypt and Turkey is viewed as an unsafe region.

Turkey alone had been welcoming 4.5 million Russian travelers every year.

Source: eturbonews