Barclays PLC has inaugurated on Monday new branches in Egypt, located for the first time in malls.
The two new branches locate in two of the biggest malls in Egypt, Cairo Festival City and Mall of Arabia.
The new branches are part of Barclays’ ambitious plan to strengthen its leadership in retail banking and customer service.
Hazem Hegazy, Consumer Banking Director at Barclays Bank Egypt, stated, “The choice to be located in these two strategic venues is mainly to serve our valued customers within shopping malls to be the ‘Go-To’ bank and also to be present in geographical places where we had no presence.”
He added, “Our branch at Mall of Arabia provides banking services to our customers in 6th of October on the Western side of Greater Cairo, while our Cairo Festival City Mall branch will serve our customers on the Eastern side of Greater Cairo.”
These two new branches are also the first model branches, which offer a distinguished level of service to customers, in addition to providing self-service, a VIP lounge and larger waiting areas.
These branch openings confirm Barclays Bank Egypt’s commitment to increase its investment in the Egyptian market and to expand its geographic and strategic presence through the launch of new products and services in 2015.”
Hegazy also noted that the two newly-inaugurated branches are equipped with the very latest technology as well as the internet banking service.
On the sidelines of the inauguration ceremony, Hegazy referred to Amwal Al Ghad to Barclays Egypt’s initial plans to open up two more branches within the current year.
The banking official expected that Barclays Egypt’s total network of branches would reach 60, saying the bank is also studying the inception of mini branches in the light of the initiative recently launched by the Central Bank of Egypt.