Emirates, one of the world’s fastest growing airlines, is on the runway to Facebook fame after reaching one million fans globally. The remarkable traction of Emirates’ Facebook page positions the airline as one of the most rapidly developing social media players around.
The airline, now flying under the banner of “Hello Tomorrow,” launched its Facebook page on 25th March and attracted 300,000 fans in just three weeks. Within only a few more weeks, it was the number one airline on Facebook in the MENA region. Two months later, the page reached half a million fans and today, within only eight months of launching in the social media space, Emirates has reached one million Facebook fans.
Fresh from its Facebook success, Emirates has also just launched its Google+ page attracting over 250,000 “+1s” in just three weeks. The new page allows fans to interact with the brand through their passions such as photography, travel or aviation.
Both social media platforms have been set up to support the airline’s evolution from a travel brand to a global lifestyle brand. Emirates has already successfully involved fans in its “Hello Tomorrow” brand platform with its Facebook page. With posts about its fleet, products, sponsorships and crew, Emirates is now one of the most engaged brands, not only in the airline category but amongst other lifestyle brands.
“Owning a space in social media was a natural progression for Emirates on its global trajectory,” said Boutros Boutros, Emirates’ Divisional Senior Vice President Corporate Communications. “To attract 1 million fans in such a short period of time is a major achievement and reflects the deep-rooted support we enjoy around the world for our products and services. It is also a powerful endorsement of the brand and we thank all those who “like” us and follow our posts on a regular basis,” Mr Boutros added.