Raya Distribution, the leading consumer electronics distributor, and Sico Technology Electronic Co.,Ltd have signed a strategic partnership agreement in order to distribute tablets, which carry the brand of ‘Sico in Egypt’.
The contract signing took place at the Mobile World Congress in Barcelona-Spain in the presence of Eng. Hesham Alayli CEO of National Telecommunication Regulatory Authority (NTRA), Bassem Megahed, Raya Trade CEO, Eng. Mohamed Salem, Sico CEO and Eng. Hossam Ezz, Raya Trade Distribution Director.
The aim of this partnership is to provide electronic products with the latest specifications and affordable prices to customers in Africa and Middle East.
The strategic partnership entails the distribution of Sico Win Tab, the first tablet with the new Intel Processor “Intel Buy Trail N2805” and Windows 8 operating system. The companies will collaboratively introduce “Sico Smart Phone Pro” in cooperation with Qualcomm to Egyptian end consumers through Raya retail outlets in Egypt starting March 2014.
Hossam Ezz, Responsible for Distribution Operations at Raya stated that the quality of Sico products fulfills the Egyptian market’s need for locally produced IT products up to the international quality standards with competitive prices for the Egyptian market.
Eng. Mohamed Salem added that this partnership agreement presents an important milestone for Sico products in Egypt capitalizing on Raya’s leadership in the consumer electronics distribution market for more than15 years.
Sico Technology was established in June 2003 serving the Egyptian market for more than 10 years as one of the largest Egyptian companies leading the IT and telecom market. Sico Technology and Sico Electronics manufacture, distribute and provide after-sales services in cooperation with Raya. Sico Technology is a subsidiary of El Sayed Salem Group, founded in 1948 and is one of five companies operating in various industries such as the real estate market, among others.