Apple announced three new iPhones during its fall event in Cupertino on Wednesday, including the iPhone XS, the iPhone XS Max and the iPhone XR.
Holding it, though, it felt so much like the iPhone X that I already own that I’m not sure I’d upgrade. It will probably appeal to people who missed out on last year’s iPhone X, which Apple will stop selling, and it starts at the same price: $999. It’s a gorgeous phone, and I think people will love it, but it’s just an “S” incremental sort of upgrade from the iPhone X.
iPhone XS Max
The iPhone XS Max has caught my eye. I love big screens, and the 6.5-inch display on the iPhone XS Max is the largest Apple has ever included in an iPhone.
The internals are the same as the iPhone XS, but there’s one major reason other than the huge screen why you might want the Max instead: battery life. Apple says it will last 1.5 hours longer than the already-impressive iPhone X. The iPhone XS will last just 30 minutes longer, Apple said.
Both phones feel really fast, noticeably so over my iPhone X. I’m running the iOS 12 public preview, which also speeds things up, but the A12 Bionic chip offers another 30 percent performance boost.
I like the cameras, too. Portrait Mode on the iPhone X is stellar, but with the new phones you can adjust the “bokeh” or the amount of blur in the background. That’s something we haven’t seen on an iPhone before, either, and it adjusted immediately when I tried it during a quick demo.
Finally, I’m not a fan of gold phones, but these look pretty awesome. The gold-colored steel running around the edges really shines, much more than the black does on my iPhone X. It’s a little gaudy, but some people like that extra bling.
The Max will start at $1,099, the highest starting price ever for an iPhone. The most expensive version, which comes with 512 GB of storage, costs a whopping $1,449 — that’s more than some Macbooks.