Japanese Sony to take full control of listed financial arm for $3.72bn

Sony Corp will turn its financial arm, Sony Financial Holdings Inc, into a wholly owned unit through a tender offer worth about 400 billion yen ($3.72 billion), the Japanese electronics and entertainment giant said on Tuesday.

The deal will allow Sony to strengthen its presence in the fintech field to compete with global tech majors such as Alibaba Group Holding Ltd and Apple Inc.

It also reflects Chief Executive Kenichiro Yoshida’s strategy of making revenue streams more stable following a major revamp by his predecessor which shifted Sony’s focus away from low-margin consumer electronics to entertainment content and subscription-based businesses.

The deal is the biggest strategic move for Sony under Yoshida since a $2.3 billion acquisition of EMI Music Publishing, announced soon after Yoshida took the helm in 2018.

Sony already owns 65 percent of Sony Financial. It plans to offer about 2,600 yen for each remaining Sony Financial share – a premium of about 26 percent over Monday’s closing price of 2,064 yen.

Sony Financial, a consistently stable revenue source for Sony, has banking, life and non-life insurance, credit card and nursing care businesses in Japan with about 11,000 staff. Total assets stood at 14.5 trillion yen as of the end of last year.