Link Development’s Count Big redefines quality of EMEA official census data

Global technology solutions provider and an A15 firm Link Development announced on Tuesday a refresh of its flagship digital census platform, “Count Big. The platform is to help EMEA’s government agencies, and worldwide, in conducting cost-efficient census, surveys and inspections to build the future based on accurate data and sustainable digital baselines.


Link Development is the digital developer of Egypt’s 2017 Census that was run by Egypt’s official statistics agency CAPMAS. The digitally transforming tablet-based census covered about 100 million people, 23.5 million families, and 43.2 million housing units and was conducted by around 45,000 tablets users.


 “It’s not only statistical agencies that are focused on collecting data that matters. Every town, municipality, ministry or government agency, or even a private sector research organisation, needs to run repetitive surveying and inspection tasks in order to know how their dollars are spent, where to spend next, and how their budgets are bettering lives.” Fadi Antaki, chief executive of Link Development, said.


“While the era of manual data collection is over, today’s digital and semi-digital tools mostly digitalise bits and pieces of census and surveying processes. This leaves huge gaps and results in large margins of data errors and incomplete business outcomes”; added Antaki.


Count Big is a digital platform that turns complex, massive and repetitive data collection, data management, and data analyses into fast, easy, and integrated projects. The platform digitalises end-to-end census processes that typically happen every ten years, in any given country, in addition to thousands of surveys that happen in between.


“Thanks to its complex built-in, four-stages data quality vehicles, and by capitalising on the power of mobility and capacity for on-prem and on Azure deployments, EMEA’s government agencies, and even enterprises, can quickly conduct digital surveys to get accurate data and sustainable digital baselines for better decision-making, planning, and policy making”, Antaki concluded.


The refresh of CountBig includes enhancements for stronger data validation during and post surveys, richer business intelligence and insights, advanced data visualisations on geo-dashboards and maps, data integrations support, in addition to AI (artificial intelligence) inclusion and more.