Egypt is planning to start a global-wide promotional tourist campaign in an attempt to shed the negative image created in the wake of removing the first democratically elected president Mohamed Morsi. The North African country is seeking to allure 13 million tourists within this year, according to an official at the Egyptian Tourist Authority.
Egyptian Minister of Tourism Hisham Zaazou has announced that his ministry would launch a global-wide promotional campaign to clean up the tarnished image created after Morsi’s ouster.
Before his departure to Paris, the Egyptian minister told reporters on Thursday that his visit to France is to attend the meeting of the International Public Relations Association (IPRA).
Zaazou further noted that he will be meeting on Saturday with representatives of France’s prominent newspapers, travel agents and airlines, aiming to promote Egyptian tourism industry.
It is worthy to mention that Europe captures the lion’s shares of Egypt’s inbound tourism, followed by the Arab tourists seizing around 20% and then tourists from the rest of the world countries by 8%.