A new report claims the latest flagships from Samsung and Apple are seeing record-low sales in South Korea.
It has previously been reported a number of times that Apple has been forced to cut iPhone X orders due to lower-than-expected demand, and this appears to have spread to South Korea. Unfortunately for Samsung, however, its brand also appears to be tackling weak demand.
According to the data obtained by ET News, Apple managed to shift just 475,000 units of the iPhone X via the major South Korean carriers over the course of its first four months, with a peak of 163,000 devices in December and a low of 70,000 in February.
The latter figure of which is very weak when the lack of rival launches is taken into account over the tracking timeframe. Also, the total number of units over the period marks the lowest-ever sales figures for an iPhone launch in the country.
In regards to Samsung, the brand certainly faired better than Apple, managing to ship a total of 707,000 Galaxy S9 and S9+ units via carriers since the line’s March launch
However, despite the higher numbers, it’s worth noting that South Korea is the brand’s home country, a territory where its flagship devices tend to perform extremely well. Unfortunately for the giant, though, the sales of its new devices have also set a new record-low for the brand. In fact, for reference, last year’s Galaxy S8 line managed to ship a respectable 1 million units over the two-month period.
Coinciding with a number of previous reports, the cause of the weak demand is once again said to be the higher pricing of the new flagship devices, and the latest report goes on to warn that the slowing sales could potentially become a long-term trend in the premium smartphone market.