Mastercard debuts sonic brand
Setting a new tempo for brand expression, Mastercard debuts its sonic brand identity, a comprehensive sound…
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brand
Mercedes-Benz to offer electric option for every car by 2022
Daimler’s (DAIGn.DE) Chief Executive Dieter Zetsche on Monday said Mercedes-Benz will offer electric versions of…
ABK is the best new banking brand in Egypt: The Banker
Al Ahli Bank of Kuwait - Egypt (ABK–Egypt) has received the ‘Best New Brand in Egypt’ award by the Banker Middle…
Egypt leads Africa in building the most hotels
Egypt is currently building the most hotels of all countries in Africa, according to an industry database. With 53…
China gives greenlight to dozens of Trump trademarks
China has granted preliminary approval for 38 trademarks linked to Donald Trump, documents on China's state…
Audi sales hit record in 2016, despite losing ground to rivals
German luxury-car brand Audi said its deliveries rose to a new record last year despite the diesel emissions…
Volkswagen brand to return to top of volume carmakers by 2020: CEO
Volkswagen's core brand has a goal of returning to the top of volume carmakers by 2020, with adequate margins, VW…
Volkswagen brand profit falls on scandal effects, lower sales
Volkswagen's (VOWG_p.DE) core autos division posted lower profitability in the second quarter as costs for its…
Unilever buys men’s grooming brand Dollar Shave Club
Unilever Plc (ULVR.L) said it has agreed to buy U.S.-based men's grooming brand Dollar Shave Club in a deal that…
Dior struggles to find creative director after Simons’ departure
Christian Dior (DIOR.PA), one of the world's biggest and most famous fashion brands, is struggling to find a…
Nissan expects China’s basic demand to accelerate sales growth
Nissan Motor Co's (7201.T) China sales will outpace the country's overall annual market growth rate by two to…
Apple tops list of highest value tech companies in 2016
Apple ranked first on the list of top brand values among telecommunications and information technology (IT)…
Kuwait’s Al Ahli to change Piraeus Bank Egypt’s Brand by end 2015
Kuwait's Al Ahli Bank (ABK) aims to change the brand of Piraeus Bank Egypt after getting the approvals of Egypt's…
Orange to terminate Contract with Brand Partner in Israel
The French telecoms giant Orange has indicated that it intends to terminate its relationship with the Israeli…
The Best Middle Eastern Brand “Shakespeare and Co.” to be Launched Soon in Egypt
Shakespeare and Co. the Dubai-based franchise that was recently awarded the “2014 Best Middle East and North…
Marriott International Hires 12,000 in Middle East
Marriott International will recruit more than 12,000 staff in the Middle East and Africa over the next five years,…
YouTube Introduces “Google AdWords” For Video
From the Dollar Shave Club to the taxidermy mastery of Chuck Testa, YouTube has shown itself to be an indispensable…
Sorouh launches Retail Property Brand “Boutik”
Abu Dhabi’s developer Sorouh Real Estate launched its retail property brand Boutik, enhancing the lifestyle…
Social Media Represents Gold for Olympics Advertisers
Advertisers are going for Facebook as athletes go for the gold, in the first Olympic Games where marketers are…
DAMAC Completes the First Phase of “Park Avenue” Mega Mall
DAMAC Properties- largest private developer in MENA region- has announced that it has completed the first phase of…
Funding Expansions may Push Marriott to Sell Edition Hotels
Marriott International Inc. (MAR), the largest publicly traded U.S. hotel chain, may sell its three Edition…