Samsung to scrap Gear VR branding in favor of Galaxy VR name

After years of creating a virtual reality hardware lineup around the Gear VR branding, a new report from SamMobile suggests the South Korean company has had a change of heart, with future products set to be known as “Galaxy VR.”

Despite putting a heavy focus on its virtual reality products during the initial years of availability with constant updates, the South Korean giant has not introduced any new headsets since the launch of last year’s Galaxy Note 8. Because of this, it appears likely that the first product under the Galaxy VR moniker could make its appearance on August 9 alongside the Galaxy Note 9. However, in an alternative scenario, the brand could choose to introduce the new naming scheme alongside the tenth anniversary Galaxy S10 early next year – the flagship smartphone is expected to boast a higher resolution display, something that would significantly improve the VR experience.

Nevertheless, regardless of when Samsung chooses to introduce the new Galaxy VR name, it appears the Gear VR series won’t be alone when it comes to the name change. In fact, Samsung is said to be preparing a full rebrand across its entire Gear lineup, doing away with the Gear S and Gear Fit names and replacing them with Galaxy Watch and Galaxy Fit, a move that is further confirmed by the fact that Samsung has recently renewed its trademarks for the monikers.

The South Korean giant is yet to confirm the new naming scheme or the reasons behind the decision. But, considering the lack of recognition that the Gear name faces when competing against other popular wearables, the move could be in a bid to improve shipments. After all, the Galaxy name has a much higher level of recognition and has been proven capable of competing with other strong brands, thus potentially providing Samsung with a much-needed sales boost in the wearables market.